An FDR (Franklin D. Roosevelt) campaign button is a piece of historic political memorabilia, produced for his presidential runs in 1932, 1936, 1940, and 1944. FDR is the only U.S. president to have been elected to four terms, leading the nation through both the Great Depression and World War II. These buttons served as promotional tools and are now highly collectible.
Campaign buttons from FDR’s era were typically made of tin and paper, measuring about 0.875 inches in diameter, and included inscriptions like “A GALLANT LEADER | FRANKLIN D. ROOSEVELT.” Buttons that feature FDR alongside one of his vice presidents—especially from less common pairings—are considered particularly rare and valuable. The rarity is also influenced by the button’s condition, unique slogans, designs, and limited-edition varieties.
In the collectors’ market, authentic and rare FDR campaign buttons can command substantial premiums, especially those in excellent condition or with scarce designs. The presence of an original manufacturer mark (e.g., Bastian Bros. Co. Rochester, NY) further adds to their historical value.
In summary, a rare FDR campaign button is a prized piece for collectors, reflecting both political and American history. Rarer varieties with unique designs or ticketed running mates are especially sought after in the memorabilia community.
















